Contact us about a general enquiry.
Unlock your cash flow potential. At Yorkshire Bank we take a flexible approach to business borrowing.
Lending is subject to status and eligibility.
< back to all business news articles
20/04/2018
One of the best ways to market your business is to set yourself up as an expert in your field. Trade and conference events are great ways to showcase your business and to get to know your customer base.
Remember, it’s important to be clear about your business goals before you choose events.
Trade events are a great opportunity for your business to help achieve its growth goals.
For example, if you’re selling a new kind of makeup, exhibiting at a beauty trade show and demonstrating the best uses of it is great exposure.
Showcasing your products at an industry or major event can be useful for attaining all kinds of business goals, such as:
Your primary focus will likely be generating new leads to gain more customers and grow your business. Be aware of the type of people you want to attend your event and consider which prospects to invite.
If the event is by invite only, remember to seek their attendance confirmation and send out reminders closer to the time.
While it’s important to generate new leads, you need to keep your current customers loyal too as they’re your best source of word-of-mouth advertising. The right events can strengthen connections with your existing customers, which in turn will help you gain new ones. Send your best customers VIP invitations to your upcoming event and encourage them to bring friends. It’s one of the most effective ways to get the most out of your event.
Events can be a great way to convey your business’ brand. In fact, getting your message across is one of the most critical tasks in an event environment.
You’ll need to use all the channels you have available to put out the right message and shape consumers’ ideas of your business the way you intend. People will form opinions within seconds, so consider testing your strategy on potential customers before the event.
Try to express your expertise and thought leadership on the products or services that you provide. The idea is to establish yourself as an expert in your industry, so that customers feel comfortable with your goods or services. The better your credibility, the more you’ll see an increase in sales.
If your main aim is to give your customers more information about a certain product or service you offer, running a demonstration or series of workshops could be the answer.
For example, if you sell kitchen appliances and accessories, you could demonstrate use of these appliances to potential customers. Not only will you be able to show them how easy your appliances are to use, but you’ll also create opportunities to upsell suitable accessories. Additionally, it gives your customers the chance to ask questions about your product or service.
If you're wondering what trade shows and other events are taking place in 2018, we do have a few suggestions:
The more visible your business becomes, the more recognisable your brand will be. Remember that people attend trade shows with the expectation that they’re going to be sold to. It means it’s not only a great way to market your products and services, but it’s a fantastic opportunity to interact with potential customers and gain valuable feedback.
POSTED IN: Marketing,Growth
SHARE
You are here: Business Banking > Business News > Articles
To log into Internet Banking you now need to use Virgin Money Internet Banking. You'll get the same great service and are able to access all your accounts.
Your log in details will stay the same and you can log in directly from the shiny new Virgin Money website.
Continue to Virgin Money Internet Banking
Go to the Virgin Money websiteNever tell anyone a token 3 response code, even someone from the bank. You should only input these codes to our secure Business Internet Banking service when you’re sending and making payments. If anyone calls and asks for a token 3 response code or asks you to authorise a payment on the App for fraud checks, hang up and call us on 0800 085 2914 from another line if possible, remember the Bank will never ask you to disclose your security details.
Continue to Virgin Money Business Internet BankingYou can find impartial information and guidance on money matters on the “MoneyHelper” website.
Yorkshire Bank is covered by the Financial Services Compensation Scheme (FSCS), Find out more.