Market leading B2B solutions firm gets fresh boost with Yorkshire Bank funding

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09/10/2018

Idio Ltd, a rapidly growing B2B sales and marketing intelligence business with its HQ in central London has received new funding from the Growth Finance Team at Clydesdale and Yorkshire Banks.

The company:

Set up in 2006, with offices in New York as well as the UK, Idio Ltd secured a funding package of £2 million, which is going to help the company invest in its sales force, scale up the business and further fine-tune its leading product - its Demand Orchestration platform.

Idio's Demand Orchestration software is an innovative creation that helps to deliver relevant marketing materials across digital channels and allows Idio's clients (including high-profile names like Fitch Group, Pegasystems and S&P Platts) to develop a better understanding of their customer bases, in order to increase engagement and improve crucial online sales conversion.

A burgeoning business with a bright future:

The business has a growing reputation, with Idio having already raised more than £11 million from major venture capital firms prior to our Bank's new financing package.

Usman Ali, Director of Growth Finance at Clydesdale and Yorkshire Banks said: "We are proud to be able to support pioneering high-growth SMEs across the UK and Idio falls perfectly into this category as a provider of intelligent tech to its customers. We look forward to working closely with them in the future to help them realise their ambitions as they continue to innovate in the B2B marketing space."

Edward Barrow, CEO of Idio Ltd added: "Working with Clydesdale has been very straight forward. Usman and the team have been hugely supportive, they made the process very simple and minimised the impact on our trading during the process."

Supporting British SMEs with our Growth Finance lending:

The Growth Finance team at Clydesdale and Yorkshire Banks is a specialist UK-wide venture debt team that provides lending for innovative and rapidly expanding businesses with strong intellectual property assets. Since inception, the team has advanced well over £100m to some of the UK’s fastest growing businesses across a wide range of sectors.

Find out more about our Growth Finance funding options