Yorkshire Bank Return To Tv Advertising

15/5/09

Just one month after unveiling £600 million of new mortgage lending, Yorkshire Bank has reaffirmed its commitment to the mortgage market with a major boost in applications and a return to TV advertising.

Mortgage applications have increased by 43% during the first three months of this year, compared to the previous quarter. And with the launch of the third fee free campaign in the past year Yorkshire Bank is set to see applications continue to rise.

It co-incides with the launch of the bank’s fee free campaign and a return to television screens for the first time in almost two years.

The ‘Always Thinking’ campaign for Yorkshire – and sister organisation, Clydesdale Bank - will run from Monday 18th May 2009 with 30 second commercials on ITV1 and Channel 4.

The campaign, created by The Union, is designed to raise awareness of Yorkshire’s Fee Free Mortgage initiative.

This offer is available to new customers looking to re-mortgage on a range of fixed rate, offset and current account mortgages and can represent a saving of £999 which is the current re-mortgage arrangement fee for a range of mortgage products.

Gary Lumby, Head of Retail for Yorkshire Bank, said: “Our Fee Free Mortgage is already proving popular and television advertising is an excellent way to further increase our mortgage customer base through both existing and new customers.

“We hope the advert will increase awareness of the brand and reassure our customers that we are committed to supporting them by offering products which are focused on their needs and wants.”

The ad was created by Union art director Ben Craig and produced by Daniel Healey at Cask.  Animation is by Ben Craig and Graphical House.

Beverley Hart, Deputy Managing Director of The Union said, “It’s fantastic to see the planning and the creative work communicated in what is a very fresh and relevant way. This helps to underline that Clydesdale and Yorkshire Banks have always kept true to their traditional values.”