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Golf Shop Hits A Winner With Refurbishment


A Solihull golf centre has completed a refurbishment ahead of the start of the new golf season, thanks to backing from Yorkshire Bank

Terry Matthews Golf Shops at Four Ashes Golf Centre in Dorridge has refitted its premises andplans are in the pipeline to improve the driving range and refurbish the coffee lounge to continue to attract new members.

Terry Matthews, who has been a director of the business along with his wife, Sue, for 22 years, said the golf shop in Four Ashes Road now had a boutique feel.

“Retailers are having to work doubly hard at the moment and you have to be positive. We have decided to make this investment to drive the business forward,” he said.

“We have put in laminate flooring, introduced five new  designer-clothing lines to appeal to a wider range of golfers and added a settee and coffee table.

“The response from customers has been fantastic. The shop has always looked great but it has never looked this good.

“By June, we hope to have an area in the driving range where we can further improve our custom-fitting service for people buying clubs to make sure they are buying the right equipment. In the same month, the lounge should be re-decorated as well as the addition of a widescreen television and new coffee facilities.

“We have been with Yorkshire Bank since 2000 and they have always been supportive. I have nothing but respect for Yorkshire Bank and I am proud to be associated with them.”

James Oliver, business partner at Yorkshire Bank Financial Solutions Centre at the Ricoh Arena in Coventry, said the store had been modernised and given a totally fresh look by the refurbishment.

He said: “This is a timely project to have finished since the golf season is about to swing into action.

“We place a great emphasis on creating partnerships and we have achieved that with Terry and Sue over the last nine years.

“Terry and Sue have taken the positive step to relaunch the store and I am sure it will be a great success.”

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