POP star turned gardener, Kim Wilde, has launched a new initiative to help people make their gardens “greener”.
The green-fingered songstress, who still enjoys a successful pop career alongside one in horticulture, is teaming up with Yorkshire Bank and the National Trust to encourage people to make their gardening more environmentally friendly and save money in the process.
Simple ideas that people can try in their back gardens, allotments and school yards include composting, worm farms, rain water collection and growing their own vegetables.
Kim says: “The Greener Gardens campaign combines two topics close to my heart - gardening and the environment – and so I’m really excited to be part of it.
“People are already taking steps to make their homes greener but aren’t necessarily thinking about what they can do in their gardens. We want to show people that there are simple and easy changes they can make, but if enough of us get on board with these small steps, we can make a big difference.”
The Greener Gardens project is part of Yorkshire Bank’s three year, £1.5 million sponsorship of the National Trust Outdoor Programme, which supports conservation, environmental and engagement activities in National Trust gardens.
As part of the launch, Yorkshire Bank and the National Trust will be giving away Greener Gardens goodie packs, which will include a National Trust family day pass, amongst other green goodies, at selected National Trust venues across the country.
Helen Everett, Yorkshire Bank’s Head of Sponsorship, explains: “Our sponsorship of the National Trust Outdoor Programme is just one example of our commitment to the environment. We believe in making changes that deliver long-term, sustainable change, both in our own business and in the larger world. The Greener Gardens initiative is our way of encouraging others to join in.
“People are becoming increasingly aware of what they can do in the home to help the environment and save money by recycling, reducing waste and using energy efficient light-bulbs. We’ve teamed up with Kim and the National Trust to take this one step further and out into their gardens.”
Head of Gardens at the National Trust, Mike Calnan, says: “The National Trust is taking major steps to ‘green-up’ its gardens to help combat global warming. From gardens the scale of ours, to the smallest window box, everyone can do their bit, like recycling garden waste to making compost or installing water butts to harvest rain water for use in their gardens .”
Through its partnership with the National Trust, Yorkshire Bank funds environmental initiatives encouraging staff and customers to get involved in the wider community and take part in volunteering projects across the National Trust’s 200 historic gardens. The funding takes forward work on improving the way both the Trust and its visitors can maintain gardens and outdoors spaces in more environmentally sustainable ways.
During the three-year sponsorship programme, the Bank is also funding a groundbreaking plant survey project enabling the Trust to understand the huge variety of species it has in its gardens. The partnership plays an integral part of the Bank’s commitment to protecting the environment, including an ongoing drive to reduce its Carbon Footprint.
For more information, contact:
Kate McCheyne, at The BIG Partnership, on 0141 333 9585 / 07766 076 469 or email firstname.lastname@example.org
Gillian Hamilton, at The BIG Partnership, on 0141 333 9585 / 07734 656 676 or email email@example.com
Notes to editor
About Yorkshire Bank
Yorkshire Bank was founded in 1859 in Halifax, West Yorkshire. Yorkshire Bank has 190 retail branches, a strong personal customer base and a growing business capability in the North of England and the Midlands. Yorkshire Bank is a trading name of Clydesdale Bank plc, a subsidiary of the National Australia Bank Group of companies. Yorkshire Bank joined the Group in 1990. In 2006, Yorkshire Bank was voted the UK's 'Best Business Bank' by the Forum of Private Business.
About the National Trust
The National Trust looks after one of the greatest collections of historic gardens and cultivated plants in the world. It cares for more than 200 gardens and 100 landscape parks across England, Wales and Northern Ireland. The Trust employs over 450 skilled gardeners and more than 1,500 garden volunteers.
The National Trust is Europe’s biggest conservation organisation and looks after special places across England, Wales and Northern Ireland for ever, for everyone. People and places are at the heart of everything it does. Over 3.5 million members, 50,000 volunteers, 500,000 school children, and millions of visitors, donors and supporters help the Trust look after its 300 historic houses and gardens, over 700 miles of coastline and 250,000 hectares of open countryside. Trust gardens and parks cover 60 square miles.
For more information on the National Trust’s Outdoor Programme sponsored by Yorkshire Bank, go to www.nationaltrust.org.uk and visit the Corporate Partners page.
Please note, the family day passes on offer at selected National Trust properties are for a maximum of two adults and up to three children. Limited tickets will be on offer and more information on the giveaways will be announced to the press at the start of September.
National Trust Top Tips for Greener Gardens – Things YOU can do at home
Make yourself a compost heap –
There are all sorts of things you can recycle into plant food. You can get a cheap compost bin through your local council - call the WRAP helplines on 0808100 2040 to find out (visit: wwww.wrap.org.uk/composting).
Grow Your Own –
Save Water –
A changing climate: