Inskin Media eyes growth with Clydesdale and Yorkshire Bank backing

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30/10/2018

An award-winning ad-tech business which excels in delivering campaigns for major global brands is set for significant new growth, thanks to a £3 million finance package from the venture debt team at Clydesdale and Yorkshire Banks.

The fresh capital injection was delivered by Usman Ali and Sandra Hope from Clydesdale and Yorkshire Banks’ Growth Finance team, a specialist UK-wide venture debt team that provides lending for innovative and rapidly expanding businesses with strong intellectual property assets and existing venture capital. The new deal will help to provide crucial cash headroom for the firm, and is another example of the team fulfilling its remit to support high-growth SMEs throughout the UK.

Commenting on the deal, Hugo Drayton, CEO of Inskin, said: "Inskin Media is delighted to become a partner and client of CYBG. We operate in a fast-moving and responsive media industry; our banking partners have to show speed and flexibility. During our familiarisation and negotiations with the team at CYBG, we have been impressed by their depth of interest in our business and in their responsive nature.

For Inskin, this is an important new chapter; we are a well-established, multi-national brand advertising business, with clear ambitions to grow further; so the flexibility of our banking facility, and the stature of the bank partner, are extremely important, to support our growth and to illustrate Inskin's dependability to existing and future clients and partners. We look forward to developing our relationship with the wider team at CYBG."

Inskin Media specialises in providing rich-media display brand advertising, and works with over 1,000 blue-chip brand clients to deliver digital ad campaigns to premium websites across the globe. The business is headquartered in London, where it was established in 2009 and now has 110 employees, with subsidiaries in Germany, Asia, Australia and MENA, and a technology hub in Kiev. Inskin continues to develop its own technology platforms and partners with major global technology providers, to allow the business to deliver premium quality rich format ad campaigns for brands including Sky, Unilever and Emirates, as well as leading publishers and broadcasters, including CNBC, Singapore Press Holdings, Fairfax, Stroer and the BBC.

The interactive rich media campaigns created by Inskin for their clients are specifically designed to deliver deep engagement with audiences, through the use of video and audio as well as other creative elements. Rich media campaigns are a valuable tool in the promotional mix, as they can help to improve conversions, click-through and viewable rates, driving higher sales.

Inskin Media has won multiple awards for its craft. It was the first ad-tech business to be awarded the Internet Advertising Bureau’s Gold Standard in 2018, was included in the FT’s 1000 fastest growing European businesses in 2017, having also secured a ranking in Deloitte’s Technology Fast 500 EMEA category in 2015.

Sandra Hope, Senior Director, and Usman Ali, Director, of Growth Finance at Clydesdale and Yorkshire Banks said of the new deal: “Inskin Media is a market-leader in the advertising space. The premium online environments they design play a crucial role in improving online sales conversion and building brand awareness for their clients, grabbing the attention of potential customers and encouraging them to engage with content. We are delighted to welcome Inskin in our expanding portfolio of innovative businesses.”

The Clydesdale and Yorkshire Bank Growth Finance team has advanced well over £100m to some of the UK's fastest growing businesses across a wide range of sectors. Read more about their expertise and how they can support your business ambitions.